Talking about the culture and traditions of Pakistan, the first thing one can think of, under the umbrella of Sindh is “Ajrak”. Block printing, natural dyes and symmetric patterns, ajrak has a distinct identity which makes it unique and identifiable.
Commonly used by local designers, ajrak also gets significant attention from the international buyers and designers. The geometric patterns and the color palette used in ajrak is what makes it famous around the globe. The various motifs used in Ajrak are converted in to different products.
Forever 21 has also been known to use ajrak as design inspiration in one of their collection. The product line revolved around short dresses and kurtis.